April 2023 archive

What’s Open Today?

“What are you doing today?” I asked my husband this morning.

“Probably going to Costco at some point,” he replied.

“It’s Easter. Costco is closed.” I said.

“You sure?” he asked.

I was right, but it’s a damn shame because how great would it be to find the perfect parking spot on a Sunday at Costco? It would be an Easter miracle! (Is there such a thing?)

I see myself pushing my cart through the aisles without a care in the world or another cart to bump into. I would pick up my fill of fruit, granola bars, some new sweatpants, and toilet paper and then check out in less than 15 minutes. No Costco trip is like that, ever! A girl can dream, though.

Our local Giant supermarket and the mall are closed today, as are Barnes and Noble, Bed, Bath, and Beyond, and Home Goods. All stores where I could easily get lost and do some damage in also known as retail therapy. Oh well, their loss.

But not everything is closed today, and this is where I get confused. Easter is a major holiday, right? So, why are the Phillies playing at Citizens Bank Park? And why is my nail salon open today? I wish I had known that sooner because I had nothing else to do today.

It’s hard to know what’s open and closed on Easter. I know EVERYTHING closes on Christmas, but for some reason, this holiday has no absolutes to it. The only thing I know for sure is that many of my friends are busy observing and celebrating while I’m at home, cleaning up after my second Passover seder, and watching endless episodes of Law & Order.

Damn! Target was open today too. Next year, I’ll make a list and plan ahead. 🙂

Happy Easter to all those who celebrate!

Top 5 Writing Resources

Whether you write a blog regularly or your writing life is limited to work e-mails and an annual holiday letter,  we all could use a little help. Here are my top 5 writing resources to help cure writer’s block and improve your skills. I receive no kickbacks for recommending these books. All links go to the author’s website instead of an Amazon page, hoping you will support your local independent bookstore when purchasing these fantastic resources.

Here we go!

Everybody Writes by Anne Handley

This book is known as the “essential guide to becoming a masterful marketer, writer, and storyteller. If you are someone who falls asleep at the thought of grammar and sentence structure, this is the book for you. This author is known for her wit as well as her wisdom. She provides excellent strategies for planning in her chapter “Think Before You Ink” and “How to Hate Writing Less.” Handley teaches you how to develop your brand, avoid cliches, and write engaging copy.

No matter what topic you write about, you want your writing to connect with your audience. This is your book.

Epic Content Marketing by Joe Pulizzi

During the pandemic, I decided to get a professional certificate in digital marketing. My first class was on content marketing, and this was the textbook. Fortune Magazine calls it “one of the top business books of the year.” If you are responsible for generating content for your business or employer, this author talks about how to develop content and then recycle that content for different platforms, from e-mail to social media. Want to grow your audience? There is a section dedicated to expanding your reach through your content. I learned so much from this book. He just came out with a second edition, which, admittedly, I haven’t purchased yet. I already have the original, which cost me nearly $30. I’m glad I have it on my shelf, and I’m a little jealous of the people who don’t have this book yet. You get to buy the most recent edition, while mine is ten years old.

Totally worth it!

Bird by Bird by Anne Lamott

For those of us who are struggling bestseller novelists or memoirists who fight imposter syndrome and writer’s block, this book is my gift to you. She writes an inspiring and often humorous guide to the writer’s world. It’s my survivor guide for when I’m feeling like I don’t have an ounce of creativity left in me. She inspires me to write many shitty first drafts and reassures me that my voice deserves to be heard.

Perfect English Grammar, Grant Barrett

Gather up all of your grammar and punctuation questions and find the answers in this little manual. From spelling and formatting to abbreviations and pronouns, you will want to consult this guide before you hit send on that e-mail, publish that paper, or put out that press release.

Finally, I will get my geek on and tell you about my favorite resource.

How to Tell Fate from Destiny and Other Skillful Word Distinctions by Charles Harrington Elster

As an avid reader and writer, I’m a huge lover of the written word. While a thesaurus will provide 20 different words for convince, this book looks into the deeper meaning of those words to help you decide which words to use in what context. For instance, he writes, “to convince” means to “make someone believe something,” while “to persuade” means “to make someone take action.”

Isn’t that so cool?! No? Okay, I’m weird. I know. But if you are a word nerd like me, this is a must-have for your resource shelf.

Whether you enjoy writing or are required to write for your job and don’t know where to begin, I hope there is something on this list to help you. Good luck!

XO,
Elisa

Tradition!

When I was a kid, we celebrated Passover at my aunt and uncle’s house every year. I have so many fond memories of sitting in their huge dining room surrounded by my entire family. Besides my wedding day, I’m not sure I’ve ever been in a room that was more filled with love. I was raised as a Conservative Jew, which is somewhere in between – “they tried to kill us, let’s eat” and a four-hour Seder.

I still see my uncle at the head of the table leading the service with my aunt by his side (occasionally running to the kitchen to check on dinner). I don’t know how he got a room full of people to pay attention and participate fully, but I was always impressed at how engaged we all were in our traditions. I also remember wondering who would carry on these traditions when we grew up. Who would cook? Who would host? Who would lead the Seder?

Back then, I don’t know if anyone would have picked me to host and lead the Seder when we had our own families. I was not the most knowledgeable or the most outgoing as a child. I didn’t attend a Jewish overnight camp or a fancy synagogue. I’m also not the best cook, so with all of these factors working against me, I would have thought myself the least likely of the next generation to host one of the most important holidays on the Jewish calendar.

But here I am, 30 years later, writing this while gazing up at my dining room table set for 20 people. This year, we postponed our second Seder to Saturday when my kids can be home. The Haggadahs* are out. The seder plates, matzah covers, wine glasses, and candles are unpacked and ready to fulfill their duties. Thankfully, my family contributes the best homemade Passover food to the big meal. My aunt and cousin are making delicious brisket. (My attempts to make brisket have failed miserably over the years, so I have delegated this responsibility to the experts). My mom is bringing her famous honey carrots, matzah ball soup, and her tasty roasted chicken and vegetables. My mother-in-law and I take care of the side dishes—pineapple kugel, veggie souffle, and sweet and sour meatballs. And my sister-in-law channels her beloved grandmother and bakes the most incredible desserts. No one would think the cakes and cookies she brings are Kosher for Passover. Yeah, they are that good!

As for me, I’m cleaning up and shopping various markets to buy everything we need for the Seder. I have the matzah, the hard-boiled eggs, the parsley, the salt water, the charoset, the bitter herbs, and of course, the wine. I have also led the Seder, which has evolved over the years. My husband and I raised our kids as Reform Jews, so our service lasts about 30 minutes, and then we eat. But this year, we are doing things a little differently.

My daughter, Jenna, has compiled a social justice-themed Haggadah for her campus Hillel’s Seder. We will expand our horizons a little by connecting the Passover story to some of the issues facing our world today, like food insecurity, climate change, and human rights. Jenna is a sociology major, and social justice is one of her passions.

Did I mention yet how proud I am of her for putting this together?! I read through the service today and cried a few tears of joy. When I called to tell her how much I loved it, she told me that when she has a house someday, she will host Passover just like we do. I admit that I teared up even more when she said that.

Thirty years ago, I was sitting at my aunt and uncle’s Seder table. Now, I’m hosting the Seder at my house, and my daughter has volunteered to keep our traditions alive for the next generation. It just doesn’t get any better than that.

*For those who don’t celebrate this holiday, the Haggadah is the book we use to tell the Passover story. It includes the blessings, the story of how we were slaves in Egypt and the Exodus to freedom in Israel, and different songs and readings. The Seder takes place at home with family and friends and includes the telling of the story and a festive dinner. 

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