On This Giving Tuesday…

I’m not sure if I learned about tikkun olam – repairing the world – when I was in Hebrew school. My rabbi and teachers may have talked about it, but I probably wasn’t paying attention. What I do know is that I’ve been practicing tikkun olam my entire life.

From raising money for developmentally disabled people in my youth to launching major fundraising campaigns and events for the Jewish community and for childhood cancer families, giving back to those in need is something I take to heart and have passed along to my children. It has also been the focus of my career.

After spending 10 years working in the publishing world, I decided to switch to nonprofit organizations. During a recent job search, people kept asking me if I would consider going back to corporate or for-profit work. While I thought about it, this was never my preference. I am highly motivated to help others, and so it’s important to incorporate that into every aspect of my life — including my job.

For the past 15+ years, I’ve had the privilege of meeting and interviewing families going through some incredibly trying times. They are the real people behind the fancy marketing and branding, who benefit from your support. I can’t emphasize enough how important it is to listen to and share their stories with the world.

Today is Giving Tuesday. It was created when two organizations, the 92nd Street Y and the United Nations Foundation, came together in 2012, about a month before that year’s Thanksgiving, to set aside a day that was all about celebrating the generosity of giving. From there, a great American tradition was born.

Each of us has a cause that is near and dear to our hearts. Have you checked in on them lately? How has their year been? In 2020, most nonprofits saw a decline in donations because of COVID-19. Some charities had to close their doors. Others are struggling to keep their programs and services running. And the people they help and the issues they champion haven’t disappeared. In fact, the need is even greater.

Today is the day to practice a little tikkun olam.

What important causes are you donating to today?

3 comments on On This Giving Tuesday…

  1. Jeanine Byers
    December 1, 2020 at 2:08 pm (5 months ago)

    I don’t remember ever hearing of tikkun olam before. How wonderful that you have been giving to people in need all of your life! I also didn’t remember that there was a Giving Tuesday, much less when it was. Thanks for the reminder.

    • Robert Krantweiss
      December 1, 2020 at 2:55 pm (5 months ago)

      Thanks so much for your support, Jeanine!

  2. Martha
    December 2, 2020 at 12:10 am (4 months ago)

    I haven’t heard of tikkun plan but I’m also one to help others. Sometimes even small ways can make a big change in a person.


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