Dear Department Store Conglomerate,
A few weekends ago, my daughter and I went shopping for her senior prom dress at your store in King of Prussia. Your selection was lovely and we easily identified several gowns we liked until we found the one she loved. Right there in your dressing room, her face lit up when she saw herself in the well-lit mirrors. We all knew this was the dress for her.
I didn’t “check-in” on Facebook at your store and when I paid for the dress I didn’t sign up for your member rewards program or provide my email to get a receipt. I simply used my credit card and walked away with the dress of her dreams.
I knew once I handed over my email address to you, I would give you the authority to send me whatever deals you wish for as long as you’d like in order to lure me back into your store. Yes, I can always unsubscribe to emails, but that’s not the point. I thought I beat the system.
Sure enough when I returned home 30 minutes later, I found several Facebook ads from your department store. Just 30 minutes later! Geez, you guys are fast!
Was I micro-chipped without my knowledge when I stepped through your doors? Did someone from the store scout out the parking lot for all the cars within a 300 foot radius of your front door, run license plate numbers and steal my right to be left alone?
I was annoyed to say the least. I specifically chose not to give you my email because we only shop at that store for special occasions. And, I honestly am doing you a favor so as not to waste your time, printing or postage on little old me.
I just wanted the dress.
I’ve heard of people who live off the grid and while I don’t see myself doing that anytime soon, I see its merits. I just want to be a 40-something year old woman who has control over who can enter into a marketing relationship with me. Is that too much to ask?!
So, thanks for the selection and the memory of when and where we laid eyes on the perfect dress. Please keep your ads to yourself.
Much appreciated. 🙂
I imagine one day I will turn a bedroom into a writing haven for myself. The room will be cozy, but not in a distracting way. I’ll have a comfy chair to curl up in and an ottoman to put my feet up, plus a writing desk situated by the window. Thus offering me two places to write my page-turning memoir or novel. The room will be well lit and there are plenty of places for all my books. I may even put a twin bed in there for cat naps between moments of brilliance.
Right before he turned 3 years old, Charlie was diagnosed with a rare brain tumor. He was given less than a 5% chance of survival. He underwent multiple surgeries, endured 2 years of chemotherapy and 6 weeks of radiation. He spent more time in the hospital than on the playground. Because of the tumor, he lost vision in his left eye.